Soothing & Barrier Support Serum on TikTok

The creators’ take

From 12 TikTok videos9 sponsored, marked with outlined numbers

Creators say the serum soothes redness and supports the skin barrier, per sponsored creators 1 2 3 4 and unsponsored creators 5 6. Sponsored creators 2 3 4 7 say it suits sensitive, dry or reactive skin. One sponsored creator 8 found the pink colour off-putting and is waiting to judge it, while a reviewer 9 questions whether it is worth the hype. One sponsored creator 10 says benefits were subtle at first, and another sponsored creator 3 reports faster recovery after irritation.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

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“It hydrates, reduces visible redness and soothes any skin discomfort.”

“Healthy skin barrier is the reason my skin is always glowy.”

“A significant reduction in redness and irritation.”

“I filmed this last week and have used this serum every day since, I now understand the hype”

“I was so happy to see it had some of my favourite ingredients like centella and malachite.”

“It's pretty in pink and this helps to soothe redness.”

“It actually repairs and strengthens your barrier within just two hours after application.”

“I was so excited until I see the hot pink texture.”

“It's very pink, makes you want to try it, makes you wonder about it.”

“At first, I didn't really get the hype around the ordinary soothing and Barrier support serum because the results weren't really instant for me.”

“And for even better results, you can pair it with our soothing and Barrier Support Serum morning and night.”

“I've been loving the Ordinary Soothing and Barrier Support Serum and the Rice Lipids and Ectoin Micro Emulsion.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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