Beauty of Joseon

Dynasty Cream on TikTok

The creators’ take

From 13 TikTok videos9 sponsored, marked with outlined numbers

Sponsored creators say the cream is lightweight, hydrating and gives a glowy finish without feeling greasy 1 2 3 4 5 6. Unsponsored creators 7 8 call it deeply moisturizing and soft, and one reports no breakouts 8. Two unsponsored creators say it is weak for barrier repair, with one rating it 2/10 as a glow cream rather than a barrier cream 9 10. Sponsored creators also say it suits dry skin and sits well under makeup 11 12.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“It's so moisturizing, but lightweight.”

“It doesn't feel dry. It looks glowy, but it's also hydrated underneath.”

“It is not greasy and gives you that natural glow without looking oily.”

“It has a rich, luxurious texture that leaves your skin looking dewy, plump, and radiant.”

“this is the best one I have ever tried”

“it's more of a glow cream just not a barrier cream”

“Comfortable and moisturizing, but there are stronger options for barrier repair.”

“It absorbs in super well, and it doesn't pill.”

“Targeted care for dark spots, followed by hydration for that healthy, dewy glow.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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