BYOMA

Moisturising Gel Cream on TikTok

The creators’ take

From 8 TikTok videos3 sponsored, marked with outlined numbers

Sponsored creators and one unsponsored creator say the gel cream feels lightweight and cooling, and suits oily skin 1 2 3. One unsponsored creator with combination skin says it is good but prefers the richer Rich Cream 4. One unsponsored creator with acne-prone skin says they are nervous it may cause breakouts 2. Sponsored creators say it leaves skin glowy, clearer and worth buying 5 6 7.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

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“This gel cream is great for my oily skin types because it feels weightless on the skin”

“I really like the way that this feels, and I love how cute the packaging is.”

“This is a nice, lightweight gel cream, as I demonstrated before, and it rubs in super easily.”

“I absolutely love the texture of it and it leaves my skin looking so glowy.”

“This moisturizing gel cream by byoma is definitely my go to when it comes to, uh, skincare.”

“10 out of 10. 10 out of 10. I'm obsessed.”

“You want the lightest texture, which is a gel or a gel cream.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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