CeraVe

Advanced Repair Balm on TikTok

The creators’ take

From 5 TikTok videos4 sponsored, marked with outlined numbers

Sponsored creators say this multipurpose ointment works on dry lips, hands, heels, elbows and face 1 2 3 4. Sponsored creators say it seals in moisture and contains ceramides, hyaluronic acid and petrolatum, and one says it helps rebuild the skin barrier, unlike plain petroleum 3 4. One sponsored creator says it suits newborns from the first month 4. One unsponsored creator with eczema says they ordered it after viewers recommended it, and is trying it alongside their current routine 5.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“This is a multi purpose ointment for the driest of the dry skin.”

“The skin fixer is the advanced repair ointment.”

“Ceramides and cholesterol are the actual building blocks of your skin barrier.”

“This is suitable for babies, even Newborn from the first month.”

“Just ordered the Cerave repair ointment because that was like the biggest winner out of all of them.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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