CeraVe

Healing Ointment on TikTok

The creators’ take

From 10 TikTok videos5 sponsored, marked with outlined numbers

Sponsored creators say the ointment locks in moisture and supports the skin barrier with ceramides 1 2 3 4, and unsponsored creators 5 6 agree it helps dry, damaged skin. Creators, including sponsored ones, say it suits eczema-prone and very dry skin, plus hands and lips 2 3 4 5 6. Sponsored creators say it will not clog pores 2 3 and is lanolin-free 4. Creators warn to buy the genuine tub because fake versions exist 5, and one says the formula has changed 7.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“The one product I always reach for when my skin needs serious hydration.”

“If you have damaged skin barrier, eczema or even just dehydrated skin this will be a GAME CHANGER for you”

“This is specifically formulated to not clog your pores.”

“Their lanolin free formula provides long lasting hydration while protecting, soothing, and relieving even the driest, most chapped.”

“There are fake healing ointments of Cerave.”

“but this product is basically a security blanket for your skin.”

“Alert! Alert! Cerave healing ointment is now new and improved. Meaning they have changed the formula.”

“Products listed below Gels or gel creams - @Bubble Skincare Level Up Balancing Gel Moisturizer”

“instead of lanolin it adds ceramides and hyaluronic acid to help support the skin barrier”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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