Hydrating Cream-to-Foam Cleanser on TikTok

The creators’ take

From 8 TikTok videos7 sponsored, marked with outlined numbers

Sponsored creators say the cleanser melts away makeup, including false lashes and brow products, without stripping skin 1 2 3 4. Sponsored creators with sensitive, normal or dry skin say it feels gentle, soft and hydrated 2 4 5 6. Unsponsored creator 7 disagrees, saying the foam can dry out skin and that very dry skin may suit the hydrating facial cleanser better 7.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

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“So good at actually cleaning without stripping my skin.”

“Start as a cream, turn into a soft foam and melts away makeup oil and build up without stripping my skin.”

“I don't feel like it left my skin dry or oily.”

“My goodness, it's so gentle on the skin.”

“It keeps my skin balanced, neither too dry nor too oily and helps protect it from the effect of makeup.”

“that foam has the tendency to dry out moisture from your skin.”

“absolutely buzzing about this exited to use it later”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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