CeraVe

AM Facial Moisturizing Lotion on TikTok

The creators’ take

From 11 TikTok videos9 sponsored, marked with outlined numbers

Sponsored creators say this combined moisturizer and SPF 50 suits daily morning use and hydrates the skin 1 2 3 4 5 6. Sponsored creators also describe it as lightweight, fast absorbing and leaving no white cast 1 2 5 7. One unsponsored creator disagrees, saying it leaves a visible white cast 8. Sponsored creators say it suits all skin types 3 7.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“It's fragrance free and non comedogenic, which means it doesn't clog pores, it's fast absorbing, and leaves no white cast.”

“It's so lightweight and absorbs quickly into the skin.”

“Finding a moisturiser that both hydrates and protects has been a game changer!”

“With SPF 50, my skin is looking so hydrated, even and protected from the sun.”

“it's a lightweight oil free moisturizer designed for everyday wear on the face”

“Moisturizing, hydrating and protection.”

“there's no white cast looks completely invisible and it feels so lightweight”

“the Cerave Day Cream leaves a whole lot of white cast on your face”

“It's super lightweight but packs a punch when it comes to hydration.”

“Original Cerave face moisturizer set is available now.”

“I use it together with the Cerave Facial Moisturizing Lotion, which makes everything even better.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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