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Cetaphil

Daily Facial Cleanser on TikTok

The creators’ take

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From 6 TikTok videos4 sponsored, marked with outlined numbers

Sponsored creators say it removes dirt, excess oil and makeup without leaving skin tight, and that it suits oily or sensitive skin 1234. One dermatologist creator says it works well for oily skin and that the newer version is fragrance free 5. Sponsored creators also point to glycerin, niacinamide and panthenol as key ingredients 25. The brand account says it reinforces the skin barrier and won't clog pores 6.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“Best for those who have normal combination oily skin.”
“It deep cleans and effectively removes makeup, excess oils, and impurities.”
“This has a gel texture that foams as you cleanse but doesn't strip the skin or leave it feeling tight.”
“I am literally glowing after just one wash.”
“Really great at picking up excess oils.”
“Effectively removes dirt, excess oils and makeup without leaving skin dry or tight”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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