Vanicream

Enhanced Moisturizer on TikTok

The creators’ take

From 7 TikTok videos4 sponsored, marked with outlined numbers

Creators describe the Enhanced Moisturizer as lightweight, and sponsored creators say it absorbs without a sticky film 1 2. An unsponsored creator reports a disgusting film on the face 3, which conflicts with sponsored creators' claims of no sticky film 1. Texture comparisons vary: one unsponsored creator finds it similar to the Daily Facial Moisturizer 4, while a sponsored creator 5 calls it thinner and plans to switch to a thicker product. Sponsored creators list five ceramides, glycerin and hyaluronic acid, and say it is unscented 1 2.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“It's a lightweight and silky moisturizer that works for both the body and the face.”

“it just leaves the most disgusting film on my face”

“100% definitely thicker than the Enhanced Moisturizer for what I needed to do.”

“You want the lightest texture, which is a gel or a gel cream.”

“lightweight moisturizers don't feel hydrating enough”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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