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Shirojyun Premium Whitening Lotion

Hada Labo

Shirojyun Premium Whitening Lotion on TikTok

The creators’ take

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From 13 TikTok videos2 sponsored, marked with outlined numbers

Creators say this Shirojyun Premium lotion targets dark spots with tranexamic acid and hydrates with hyaluronic acid 123456. Sponsored creators say the upgraded formula brightens even more 78. Creators disagree on skin type: one says dry sensitive skin suits it 2, another says combination, dry, normal or oily skin 4, and one calls it a toner rather than a lotion 9. One creator advises the standard Shirojyun for acne and the Premium version for dark spots 10.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“So it feels light and bouncy and not sticky, which is also why I love it.”
“Get this if you have dry sensitive skin.”
“The entire line is fragrance and alcohol free.”
“And it's good for combination dry, normal or oily skin as well.”
“It's very gentle yet effective on your skin”
“This product has 3 top ingredients in one product.”
“I personally love the old formulation, but I'm telling you that I love the new formulation even more.”
“This is the Hadalabo Premium Whitening lotion and they just upgraded their formula.”
“But see it is more of, um, a toner than a lotion.”
“For severe dark spot prevention, go for premium.”
“Premium dark spots, Shiro June, Premium glass skin, Shiro June.”
“Shirojyun Premium is for dark spots.”
“Shirojyun Premium penetrates deeper into the skin, targeting stubborn hyperpigmentation and sun spots.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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