Nivea

NIVEA Creme on TikTok

The creators’ take

From 6 TikTok videos3 sponsored, marked with outlined numbers

Creators say the blue tin works as a moisturizer, primer, and mix-in for foundation glow 1 2 3. Sponsored creators say it adds deep hydration and works as a quick skin prep 1 4 5. One sponsored creator says concerns that it breaks skin out do not match her experience 4. The German version is described as thicker than the US tin 6.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“Once it's nice and melted, I like to apply it after my skincare because it locks in all that moisture.”

“It gives the dreamiest glowy finish. It stops your makeup from looking dry.”

“it has worked for me every single time”

“I mean look at my skin it looks like glass and all I did was apply one product”

“For me, it hyrdates my skin and saves me money.”

“This is even thicker, moisture moisturizing, better consistency.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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