SK-II

Facial Treatment Essence on TikTok

The creators’ take

From 6 TikTok videos4 sponsored, marked with outlined numbers

Sponsored creators say it gives skin a good base for makeup and is a step they never skip 1 2 3. Sponsored creators say it helps dryness and uneven texture and absorbs quickly 1 4. One creator uses it morning and night, patting it in after cleansing until absorbed 5. A sponsored video claims visible improvement within 3 days, and no video reports a negative experience 1 2 3 4 5 6.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“If I could only keep one skincare product in my routine, this would be it.”

“It really gives me that good bare skin foundation.”

“it absorbs so fast and has a replenishing effect you can immediately feel”

“Then again I pat, pat, pat, pat, pat, pat, pat, pat, pat, into my skin”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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