Vanicream

Moisturizing Cream on TikTok

The creators’ take

From 8 TikTok videos3 sponsored, marked with outlined numbers

Sponsored creators say the cream suits dry, sensitive, and eczema-prone skin, and that one tub lasts for months 1 2 3. Unsponsored creators disagree: one says it cleared bumps on her arms 4, while another blames it for persistent clogged pores and paused use 5. One creator 6 found its smell surprising, though it felt nice afterwards. Creators in the educational videos 7 8 mention it only in product lists.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“this lotion is like by far one of the BEST lotions that I have found for my sensitive skin”

“Doesn't clog my pores, and it moisturizes just right.”

“I only use the Vani Cream. Moisturizing Cream for my eczema prone skin.”

“This is the best stuff that I have ever discovered.”

“I feel like vane cream was the reason my clogged pores have never truly gone away.”

“it’s about the formula and not what the label says!”

“You want a lotion if your skin is combination”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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