Beauty of Joseon is cherished for its traditional Korean-inspired formulations that focus on natural ingredients like rice and probiotics, delivering gentle yet effective skincare often praised for brightening and soothing properties. The brand strikes a balance with affordable price points that make it accessible for many keen on integrating heritage beauty into their routines. While most users enjoy the lightweight feel and efficacy of products like the Relief Sun, some have reported occasional sensitivity or concerns about the cream's richness, reflecting varied responses depending on skin type.