Kiehl's is known for its straightforward, dermatologist-friendly formulations that cater to a broad audience seeking effective hydration without frills, with the Ultra Facial Cream with Squalane standing out as their hero product. The community appreciates its balanced moisturizing power and gentle feel, making it popular for daily use across many skin types. However, some users find it either not hydrating enough for very dry skin or a bit pricey compared to similar drugstore options.