CeraVe

Hydrating Facial Cleanser on TikTok

The creators’ take

From 9 TikTok videos6 sponsored, marked with outlined numbers

Per sponsored creators, the Hydrating Cleanser suits dry or sensitive skin and helps hydrate 1 2 3, and one unsponsored creator agrees 4. Sponsored creators say it removes SPF in a UV test 5 and a dermatologist says it cleanses without stripping the barrier 6. One unsponsored creator notes that foaming cleansers can dry out skin, so very dry skin may prefer this version 4. Another unsponsored creator says they like it alongside a foaming oil cleanser 7.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“Use me if you have dry or normal skin that needs hydration without irritation.”

“It strengthens the skin barrier in just one wash and hydrates for up to 8 hours.”

“The Hydrating Facial Cleanser is for those with sensitive skin and for those with dry skin.”

“I think it's safe to say this effectively cleanse off SPF off my skin.”

“My personal favourite is the Hydrating Cleanser, which I frequently recommend to patients.”

“And then I'm also using the hydrating cleanser, which I love.”

“Hydrating Facial Cleanser by Cerave is a winner.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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