The Ordinary

Niacinamide 10% + Zinc 1% on TikTok

The creators’ take

From 8 TikTok videos4 sponsored, marked with outlined numbers

Creators say the serum mainly helps oil control and pores 1 2 3. Sponsored creators say it suits blemish-prone and oily skin and makes pores look smaller 4 5. Creators disagree on irritation: one sponsored creator says 10% works without irritation 6, while one unsponsored creator warns it can irritate many skin types and broke some people out 7. One unsponsored creator found it effective on dark spots but favors it for oil control and advises a patch test first 7.

Sponsored means the creator disclosed a brand partnership or the video ran as a paid ad.

Videos open on TikTok in a new tab.

“Helps reduce excess sebum and keeps shine under control over time.”

“this helps with excess oil, the appearance of pores and uneven texture.”

“This is a multi peptide serum that helps reduce excess oil, minimize the look of enlarged pores and calms redness.”

“This is incredibly lightweight and is perfect for blemish prone skin.”

“It makes my pore a lot smaller and skin texture a lot smoother as well.”

“At 10%, this serum works effectively without irritation.”

“Cause again, 10% is quite irritating for most skin types.”

Quotes are taken word for word from what each creator says in the video or writes in its caption.

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